Good deal alert: all Upway reconditioned bikes are now eligible for the government's bicycle bonus!

In-store electric bike buyback

Cycle professionals, increase your sales of new electrically-assisted bicycles with a competitive trade-in offer. Estimation, logistics, resale... We take care of everything!  

How does it work?

Bike valuation: a trade-in offer in just a few clicks

We've created a quick and easy estimation tool to find out what Upway's trade-in offer is in just 3 clicks. Moustache, Cube, Giant, O2feel, Kalkhoff... In all, more than 200 brands of VAE are listed.  

Your customer drops off the old bike

Your customer drops off his EAB and chooses his new electric bike, taking advantage of the buy-back offer: convenient for him, and for you.  

Upway buys back the bike quickly

You choose the day of the carrier's visit. No wasted time, no stock, the electric bike can be collected within 48 hours and you're paid within 5 days.  

Are you interested in our trade-in programme?

Contact Benjamin by email so that he can help you set it up.

Why offer in-store bike buying?

  • Boost your new bike sales by offering an attractive trade-in price to your future customers. At our partner bike shops, 14% of new e-bike sales are generated by trade-in offers!
  • You build customer loyalty by enabling them to replace their bike on a regular basis.
  • You offer customers a fast, safe and easy way to buy again with confidence.
  • By giving bicycles a second life, you're offering an ecological solution that's committed to the circular economy to environmentally conscious customers.

More than 650 stores in France trust us for their trade-ins